The Ultimate Guide on How to Advertise a Window Cleaning Business
Did you know that 7 out of 10 businesses fail? The numbers are even higher when it comes to the window cleaning industry. Wondering why so? Because it is not only about having a sponge and water.
In today’s fast paced and digital world, competition is brutal, which means there is no such thing as an easy or a quick venture. A window cleaning business takes good organization, a vast of patience, and marketing like anything else.
How do you pick up new customers? As an SME, it is important to reliably know and have insight into where new customers are coming from. Be it word of mouth, google searches, or anything else in between – planning and budgeting for these is essential to ensure you can consistently have new clients.
Do you want to learn how to advertise a window cleaning business and skyrocket your revenue like never? Then scroll down!
Create A Strong Online Presence
What’s the main way people learn about brand new business nowadays? Unlike before, when we had to learn about new business from newspaper/TV ads, or even billboards, now we learn about them from Google search and social media.
However, having an online presence takes more than simply making a website. The point is that if you want to attract more new clients, the imperative is to improve your business’s online presence on Google and relevant social media networks.
Build Your Website
Generally speaking, having a professional and SEO optimized website still remains important because it is the most effective way to attract and engage your audience in one single place where you can showcase your business values, offerings, discounts, and capture the audience’s attention.
Social media is a great asset to window cleaners – not only in terms of attracting new customers. There are plenty of groups out there organized for professional window cleaners where people share their thoughts.
Creating an Instagram, Facebook, or Twitter page is a very good idea, even if you lack followers because they allow people who are looking for you to find everything they need in no time, and they are completely free to create.
Just make sure to put as much information as possible to make your page look professional. A good way to start is to answer all the frequently asked questions you hear from new customers on your page, either through posts or in the “About Us” section.
With crisp photos and a clean logo of your business, your social media pages can lend credibility to your company. However, remember that using social media to promote your business is a bit different from other advertising methods because people who find you through social media are not necessarily there to shop.
GMB stands for Google My Business which is a local business listing service within Google. The greatest benefit of using GMB is to allow potential prospects to easily find you and vital information about your window cleaning business (e.g., reviews, contact numbers, etc.)
GMB listings take a huge role in Google search results, highlighting your business in Google maps – most importantly, it is free! The GMB listing highlights your business name, directions, services, address, opening hours, customer reviews, contact number, and links to a website – all of these in one single place.
Encourage More Positive Reviews
Although this might sound obvious, we have to emphasize the importance of having positive reviews. The foundation of any marketing is to offer nothing short of quality services and products.
Here are some tactics to encourage more positive reviews from your clients:
- Always respond to client’s reviews – This especially refers the negative reviews. People are more likely to trust and leave reviews for a business that cares about customers and responds to bad reviews.
- Offering incentives – You can offer freebies and discounts to clients who have left positive reviews or mention your services on social media.
- Asking at the right time – Sometimes, all it takes is to find the right moment. For example, whenever clients are repeating the order, ask them for a review because they are probably happy with your service since they want to hire you once again.
The Wrap Up
A window cleaning business is a service business. Bear in mind that the best of the best ways to market your window cleaning business and attract more new customers is through delivering high quality services, generating positive clients’ reviews, and showing before/after photos.